Maryvale Academy
Deliverables
- Website Redesign
- New Visual Identity: Colour Palette, Typography
- Hero-banner Video Edit from B-roll Footage
Project Description
Maryvale Academy’s website underwent a full redesign in WordPress and Elementor to establish a fresh yet traditional visual identity that feels both timeless and inviting. Every page was reimagined with a richer color palette — expanding the faded light‑blue and grey into three complementary accent hues — and updated typography to reinforce the school’s heritage while energizing its online presence. Streamlined user flows guide families through academics, admissions, school life, and a dedicated campaign section. Lastly, a dynamic hero‑banner video assembled from B‑roll footage brings Maryvale’s vibrant community spirit to life.
Live website will soon be available.
Goal
Give Maryvale Academy’s website a refreshed, elegant look that honors its Catholic tradition, and positions the school as an inviting, vibrant community for prospective families and supporters.
Approach
I began by talking to the school stakeholders and reviewing top independent‑school websites to shape a clear site map and storytelling flow. Then I revitalized the faded light‑blue/grey palette by adding three complementary accent colors and selected typography that feels both timeless and stylish. After that, I translated everything into a fully responsive, mobile-friendly site using WordPress/Astra and Elementor — enhanced with custom PHP snippets Finally, I wove in a dynamic hero video assembled from supplied B‑roll to immediately connect visitors with Maryvale’s mission.
Challenges
Balancing the school’s conservative elegance with a chic, up‑to‑date look tested my design judgment, while building custom pages with Elementor widgets demanded meticulous cross‑device testing — all under the pressure of my first real‑world client deadline.
Results
The result is a fully responsive, launch‑ready website praised by the board for its refreshed branding and intuitive navigation. The new design, color palette and typography instantly feels up‑to‑date yet rooted in tradition; the Donations page is now impossible to miss; and the hero video immediately immerses visitors in Maryvale’s vibrant community from the moment they arrive.
