
AuthentiCity
Deliverables
- Problem Statement & User Needs
- Creative Brief
- Mobile App Prototype
Project Description
AuthentiCity tackles a universal challenge for newcomers and travelers: the struggle to uncover a city’s authentic heartbeat beyond crowded landmarks. By connecting three key user types—seasoned explorers craving hidden gems, recent transplants seeking community integration, and passionate locals eager to share insider knowledge — the app transforms discovery into a two‑way cultural exchange. Users can browse geolocated “gems,” RSVP to small‑group tours or pop‑up events, and ask questions to locals directly, all within an engaging, mobile‑responsive interface.
Grounded in human‑centered design, AuthentiCity combines community‑driven content with smart filtering (by category, distance, and ratings) and gamified contributions (badges for top spotters and event organizers). The result is a seamless platform that not only surfaces off‑the‑beaten‑path cafés, parks, and cultural spots, but also fosters real connections — making every destination feel less like a place you visit and more like a place you belong.

Goal
Approach
Challenges
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